from official site:
http://www.startrekonline.com/node/1083

If you're planning on attending the February 14 Star Trek Online world record attempt in London, the pot just got sweeter.
Namco Bandai will be awarding the following prizes to the best-dressed fans at the Guinness World Records event in London this Sunday:
Six lifetime subscriptions to Star Trek Online.
Ten highly collectable Star Trek (2009) movies on 4 GB USB keys.
Five pairs of tickets to the MCM Expo at London’s exCel arena in May.
Limited edition Star Trek Online T-shirts for groups of four or more fans.
A photo of the cast of Star Trek: Deep Space Nine signed by cast members.
A raffle to win an Xbox 360 console.
Various other Star Trek Online-themed goodies will be given away in order to ensure nobody leaves empty-handed.