eBay Shares Message Behind Integrated Holiday Marketing CampaignWith a tagline, "Come to think of it, eBay," the company is trying to re-engage lapsed customers and expand the categories in which current buyers shop, and the campaign is designed to convey the message that eBay is a smarter way to shop with unmatched value and selection, Mr. Fant said. A Mobile Boutique is travelling to a dozen major U.S. cities equipped with holiday merchandise and interactive shopping kiosks, with live listings on the Marketplace from local eBay sellers and personal shoppers. Staff wear clothing decorated with the words, "Gift Happily/Gift Merrily/Gift Lovingly/Gift Originally."